
RESULTS
Top Brands for Customer Treatment by Irish Insurers
When you think of an insurance provider that truly has your back—fair claims handling, clear policies, responsive support, and reliable coverage—the best companies excel in these areas, while the worst leave customers frustrated. The Thoughtscore Community Results highlight insurers that deliver great experiences and call for change when policyholders are let down.
SCORE
67 / 100

LIKED FOR
- • General Brand Perception
• Claims

DISLIKED FOR
- • Product & Policy Terms
• Pricing Increases
Allianz offers insurance across multiple sectors with generally competitive pricing and efficient service. While many customers praise their prompt claims processing in pet and car insurance with reliable payouts, others report experiencing premium increases over time that have affected affordability. Their customer service receives mixed feedback—most describe representatives as knowledgeable and courteous, but some customers mention difficulties reaching appropriate staff during peak times. Their digital platform enables seamless online applications for many, though some less tech-savvy customers report navigation challenges. While Allianz is often commended for good value coverage compared to competitors, their premium adjustment policies have prompted some long-term customers to explore alternatives.
Allianz
SCORE
61 / 100

LIKED FOR
- • Overall Service Delivery
• Pricing

DISLIKED FOR
- • Customer Communication
FBD Insurance covers multiple sectors including motor, home, and agricultural insurance with varying customer experiences. Many praise their helpful and knowledgeable staff who efficiently guide customers through processes, though some rural customers report limited branch accessibility. Their pricing structure is competitive when bundling multiple products, but individual policy pricing can be less favorable. Claims handling efficiency varies significantly—while many report prompt resolution of simple claims like windscreen replacements, more complex claims sometimes face delays and documentation challenges. Premium increases during renewals are a common complaint, leading to customer attrition despite otherwise satisfactory service. FBD's agricultural specialization provides targeted coverage for farmers, though urban customers sometimes feel their needs receive less attention.
FBD
SCORE
57 / 100

LIKED FOR
- • Overall Service Delivery
• Policy Cover

DISLIKED FOR
- • Pricing
Laya Healthcare offers health insurance with both strengths and limitations in their service model. Their urgent care services, including walk-in clinics and digital GP consultations, receive high praise for accessibility, though geographic limitations are a challenge for rural customers. Their claims system works efficiently for standard procedures, but some customers report challenges with complex or specialized treatments requiring additional documentation. Premium increases have been significant in recent years, outpacing inflation and causing affordability concerns for many members. While staff are generally helpful, phone wait times during peak periods can be extensive. Their hybrid service model combining insurance with direct healthcare provision offers convenience for many, but some customers report network limitations when seeking specialist care.
Laya Healthcare
SCORE
55 / 100

LIKED FOR
- • Service Speed
• Staff

DISLIKED FOR
- • Policy Cover
• Pricing
• Application Rejections
Vhi delivers health insurance across Ireland with varied customer experiences. Their claims processing system works efficiently for straightforward claims with prompt digital refunds, but some customers report inconsistencies with more complex medical procedures requiring appeals. Coverage options are comprehensive, particularly for children and dental services, though specialized treatments sometimes have unexpected exclusions or limitations. Customer service quality varies significantly—while many interactions are positive, others mention frustratingly long wait times for basic queries that could be addressed through improved digital systems. Their telehealth options like dermatology consultations provide convenient alternatives to in-person care, but technological barriers create access challenges for older members. Premium structures are competitive for basic plans but escalate considerably for more comprehensive coverage.
Vhi
SCORE
54 / 100

LIKED FOR
- • Pricing

DISLIKED FOR
- • General Brand Sentiment
• Policy Cover
• Claims
AVIVA provides insurance across multiple sectors with a strong digital focus that yields mixed results. Their online platform enables easy quotation and policy management for tech-savvy customers, while others report difficulties navigating the system without assistance. Pricing competitiveness varies by product line—car insurance often represents good value, while home insurance premiums can be less competitive. Customer service experiences are inconsistent, with some reporting prompt, helpful responses while others encounter departmental disconnects requiring multiple contacts. Their market research initiatives demonstrate they are asking customer’s what they think, though this doesn't always translate to policy innovations that benefit customers. Claims processing efficiency varies significantly by claim type, with simple claims handled smoothly while complex situations sometimes face protracted investigations and settlements.
AVIVA
SCORE
52 / 100

LIKED FOR
- • Policy Cover
• Long-term Customers

DISLIKED FOR
- • Pricing
• Staff
• Service Speed
Zurich Insurance offers diverse coverage options with varying service experiences. Their policy management approach provides clarity during renewals for most customers, though some report difficulty understanding coverage limitations until claims arise. The insurer excels in specialist coverage areas like listed buildings, but their standard policies may carry higher premiums than competitors. Customer service quality is inconsistent—many praise helpful staff who resolve queries efficiently, while others report communication breakdowns between departments. While claims handling for straightforward issues receives praise for speed and effectiveness, complex claims sometimes encounter processing delays and documentation challenges. Their premium renewal strategy involves significant increases for many long-term customers, though negotiation can sometimes yield better rates for those willing to invest time in the process.
Zurich
SCORE
51 / 100

LIKED FOR
- • Overall Service Delivery

DISLIKED FOR
- • Fees
• Pricing
• Renewals
AXA delivers insurance services with notable strengths and weaknesses across their operations. Their pricing is competitive for new customers, particularly in car coverage, but long-term customers frequently experience significant premium increases during renewals. Digital services present a mixed experience—the platform offers comprehensive features when functioning properly, but technical issues often necessitate phone assistance. Customer service quality varies considerably, with telephone interactions generally positive despite occasional long wait times. Their policy regarding no-claims recognition receives criticism from customers transferring from other insurers, while their coverage for older vehicles can be restrictive. Their market research initiatives demonstrate they are asking customer’s what they think, though this doesn't always translate to flexible policies that accommodate diverse needs. While many customers maintain loyalty due to overall satisfaction, the renewal pricing strategy has driven a notable portion to competitors.